Highmark health insurance and A.D.A.M. have come out with a new iPhone application called Health@Hand. A.D.A.M. provides health information and innovative solutions for benefits technology in the health industry. They partnered with Highmark to launch this application which will be available to all members of Highmark through the online iTunes store. Health plan members can now get a wealth of information right from their iPhones including articles, information on first aid, discounts on services, and local provider and facility information.
The Pennsylvania-based health insurance company’s Health@Hand was based off of their member’s specific plan and provider information. It is possible that other Pennsylvania-based health insurers like UPMC health insurance could come out with similar plans through A.D.A.M. in the future. Current Highmark plan members can use the GPS in their phone to locate specific doctors, specialties and facilities near them. They can even get a map of the location and connect directly to the office via their phone. Another unique option members have is the availability of information by simply touching a specific body part. Members can even change the gender or age for specific information. The product can also be downloaded by non-Highmark members through A.D.A.M. and iTunes.
In the past month approximately 2,400 Americans have signed up for President Obama’s high risk health insurance pools. This information comes from Gene Rickman’s “2,400 Apply for High Risk Health Insurance Pool,” in Top News. The exact state by state data is not yet available, but this number includes members in both states that are running their own high risk pools and states like South Carolina that are letting the government run the high risk pools for them. Beginning in 2014, health insurance companies like
While the health care reform bill passed by President Obama means well, the state of Massachusetts has already tried something similar without much success. According to The Washington Post article “As Massachusetts health ‘reform’ goes, so could Obamacare,” columnist Robert J. Samuelson doesn’t believe that Obama’s plans will do much to solve the health care crisis. By putting caps on premium increases for companies like
Highmark health insurance currently operates two retail health insurance stores in Pennsylvania. They are the only company to offer such a service in the state and because of the stores’ success they’ll be opening four new Highmark Direct locations. The current stores in Pittsburgh and Mechanicsburg have been operating just over a year and have seen tremendous success. Highmark Inc.’s President and CEO says that the goal of these retail locations is to help Pennsylvania residents get the health insurance information that they need in order to make informed decisions about their care. With the success of Highmark’s retail stores, it is possible that other Pennsylvania insurers like
The Patient Protection and Affordable Care Act contains a provision that may force smaller insurance companies like
There’s an interesting concept coming out of Philadelphia where doctors are being rewarded for helping to improve your health. In “Philadelphia Insurer To Implement Pay-for-Performance Model” from The Philadelphia Inquirer, the plan is detailed. Independence Blue Cross is Philadelphia’s biggest health insurer. Their newest program is a pay-for-performance model where doctors will get paid more as their patients’ health improves. They want to reward those primary care physicians who are offering higher quality care at a lower cost. These are the doctors who use “patient-centered medical homes” which give patients better access, follow guidelines for treatment, educate people to manage their own health, and easily prescribe needed medications.
UPMC health insurance
The passing of the health-care bill on Sunday will bring about changes in the industry for individuals and companies like 




