Posts Tagged ‘affordable go blue florida’

Florida Blue is New Name of BCBS Florida

Saturday, April 7th, 2012

Blue Cross and Blue Shield of Florida Inc. now has a new name, according to the Jacksonville Daily Record’s “BCBS is now Florida Blue.”  The company is changing their focus from simply being a health insurance company to more of a health solutions company, and they hope that the name Florida Blue will help with that transition.  They will remain a non-profit company owned by its policyholders and paying taxes as a mutual company.  Along with the new moniker Florida Blue, the company will have a new logo and use the tagline “In the pursuit of health.”  Both old customers and new consumers will begin seeing signage, ads, and even sponsorships almost immediately.

They are changing their business model from a focus solely on health insurance to one that is more multi-dimensional.  Many health insurance companies are realizing that a more comprehensive view on healthcare is a great way to eventually lower costs and make consumers healthier by focusing on healthy habits before they need health care for being sick.  Blue Cross Blue Shield of Florida has been around for almost 70 years and is known for very personal service and a strong customer focus.  Programs like the affordable Go Blue Florida are likely to remain intact, possibly with some changes to focus even more on preventative health.